The client came with the request: "We have a brand book and product, as well as examples of already implemented showrooms in other countries, but we want to do better than everyone else." Our team loves such challenges. We view the guidelines as a tool, but we don’t limit ourselves in our creative approach.

When working with retail, our first step was to visually assess the location, the surrounding brands, and the mall’s interior. The goal was to catch the customer’s attention from a distance, make them curious about what’s happening inside, and encourage them to enter the showroom, even if they hadn’t planned to.

The layout of the space includes three main zones:

1. The main area for visitors.
2. The relaxation area.
3. The technical area for staff.

Our idea was not just to create a display or demonstration stand, but to transform the space into an art object. The light cubes with a wide range of RGB settings are important, as the brand book’s color palette may change over time, and we wanted to provide flexibility for future adjustments.

The interior features various lighting scenarios, both for the daily operation of the store and for product presentations.

In the center of the showroom, there is a focal point in the form of a cylindrical podium. This provides an easy solution for customers to access the products, allowing them to pick up a device, assess its quality, and feel the materials.

All decorative elements, materials, and shapes used in the interior emphasize the individuality of both the product and the company.